As important as those things are, you need substance. Creating relevant content and delivering it up fresh daily can absorb hundreds of hours of your time. Still, without measurable understanding of the questions your prospective customers are asking, prioritizing your content creation is little more than a shot in the dark.
Qualifications for Ranking
1) 5 years or more in business. We are more strict than the BBB in this one.
2) Proven results that last. We want to see people they ranked three years ago that are still on page 1
3) All work must follow best practices for long lasting results. No Shortcuts that only yield temporary gains.
4) All Google certifications up to date for customers that need PPC marketing.
5) They must have a grasp of Schema markup and how search is evolving for the next few years.