Google is the biggest economic engine the world has ever seen. People make buying decisions based on Google searches every day and the percentage of those people who do grows constantly. If you are not on the first pages of the search terms relevant to your business, you are missing out on all of the business that comes from those searches. You are cheating yourself out of business growth by not taking action.
Qualifications for Ranking
1) 5 years or more in business. We are more strict than the BBB in this one.
2) Proven results that last. We want to see people they ranked three years ago that are still on page 1
3) All work must follow best practices for long lasting results. No Shortcuts that only yield temporary gains.
4) All Google certifications up to date for customers that need PPC marketing.
5) They must have a grasp of Schema markup and how search is evolving for the next few years.