We define a ‘win’ as something you add to your deposit slip at the bank. Sure we track clicks, hits, impressions, bounces, and conversions, but at the end of the day, we need to know that we’re adding to your bottom line. We’re going to ask you how you would like to measure success and then all agree on that measure so we’re paid for performance.
Qualifications for Ranking
1) 5 years or more in business. We are more strict than the BBB in this one.
2) Proven results that last. We want to see people they ranked three years ago that are still on page 1
3) All work must follow best practices for long lasting results. No Shortcuts that only yield temporary gains.
4) All Google certifications up to date for customers that need PPC marketing.
5) They must have a grasp of Schema markup and how search is evolving for the next few years.